Rock groups such as the beatles and yes and jazz musician such as harbie hancock and chick corea began incorporating moog synthesizer in to their recordings, a trend that increased when the company introduced the compact and portable minimoog in 1970. In 1964, moog began a collaboration with american composer and organist walter carlos who realesed the best selling electronic music album switched-on bach in 1968. the moog, as it was known, was soon in demand by musician all over the world. the device represented a signivicant advance over previous electronic syntesizerbecause of its use of new semiconductor technology, which made it smaller and considerably cheaper than earlier machines. moog introduced the prototype moog synthesizer at a convention in 1964. working with american composer herbert deutch. Soon after, moog began working on a keyboard instrument that could replicate the sound of any musical instrument electronically.
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